Microsoft's Killer Application & GM's Big Ed makes Fast Moves
The first part of this blog is a continuation of our telecom blog series and will describe Microsoft's true killer application, and no it's not Microsoft Windows or Microsoft Office though both continue to generate a lot cash. The second part of the blog will describe recent moves made by GM in regards to management and Information Technology and will show why Ed Whiteacre as now the Chairman & CEO of GM is truly on top of his game and is the man to lead GM into the future. Now Let us begin our tale......
Microsoft's Killer Application...
There was a time when Microsoft's cash cow was something called DOS (Disk Operating System), DOS was what IBM wanted when they signed the big contract with Microsoft to supply the OS (Operating System) for IBM's first PC (Personal Computer) to compete with the Apple computer. Later when Apple came out with the Mac OS and IBM was trying to make a go of OS/2 to replace DOS, Microsoft came out with Windows to compete with the Mac OS and through excellent marketing and a even better contract the Windows/DOS GUI became the cash cow. (For people who do not know all PC, laptop, and net book makers pay Microsoft a fee for every PC loaded with Windows XP, Vista or Windows 7 they ship.)
However due to the Microsoft's anti-trust lawsuit (they still operate under the conditions of the consent decree in the U.S and different decree in the European Union) and substitutes for Microsoft Office that are now available Microsoft's true killer application is..... Microsoft Exchange, their e-mail server. Microsoft Exchange is important because it works on different platforms. The first platform is course desktop, laptop, and net book PCs. The second platform is smart phones, as more people use their smart phones to get their e-mail from home and work. Microsoft's Exchange Server, and Lotus Notes Server are the de-facto e-mail server standards for e-mail servers in the U.S. and Canada along with many other countries though Google's Gmail client and Gmail Server are coming on strong. The features that make Microsoft Exchange Server the superior of the 3 e-mail server choices so far are:
- The Microsoft Outlook e-mail client that is on so many PCs, laptop and Servers.
- Microsoft's new telecom software called Office Communication Server & SharepointServer.
- Microsoft's Partnership with Ford Motor Company on the Synch software for smart phones.
The third point gets into the new technology of telematics, basically the telecom capabilities of cars. GM was first with it's On Star software in the Cadillac, now standard issue for all new GM cars, but Allan Mullaly of Ford & Steve Ballmer of Microsoft allowed Ford to catch up or at least to gain ground on GM in the area of telematics. Just to show you powerful the Microsoft Exchange e-mail server is, despite their animosity Apple struck a deal with Microsoft on making the IPhone work with Microsoft Exchange Server because for the Iphone to become accepted by corporate America's IT department it
has to. For more details go to the December 7th 2009 issue of Network World www.networkworld.com for the feature Iphone Winning Over IT Security Skeptics and to the Apple homepage for the Iphone
http://www.apple.com/iphone/business. Speaking of the Iphone, while everyone knows Steves Jobs' role in creating the Iphone the other man who helped create it is now at the helm at GM and you can bet he will not take it lying down while Ford catches up to GM in telematics, which leads us to the next feature....
GM's Big Ed makes Fast Moves
I must again give credit to Nicole Lundholm
nlundholm@tippit.com of VOIP News http://www.voip-news.com for inspiring me to do a series on telecom; and for people who do not know, GM's Ed Whiteacre was the former head of AT&T and cut the deal for the Iphone with Steve Jobs of Apple before he stepped down as the CEO of AT&T. While some people in Detroit are in shock that he fired Fritz Henderson the former CEO of GM, the real shock is the
speed with which he is remaking the IT department at GM, and for the better! Already GM is working on an application to let buyers buy the new GM Cruze without setting foot in a GM dealership through an Iphone application. For more information go to www.informationweek.com and look for the story What Goes Mobile? by Mary Hayes Weir
mhayes@techweb.com. GM's IT security guidelines have been revamped by among other letting staff know that for truly confidential information it is best to use a land line for phone calls when possible, which should help cut down on industrial espionage. For full disclosure, I used to work on the GM IT account when I was with EDS; EDS is now a subsidiary of HP.
GM has long been the leader in telematics; with it's partnership with Verizon, GM drivers have long been able to receive e-mail, get phone calls, stock quotes and even have an engine diagnostic done all while keeping their eyes on the road and both hands on the steering wheel, in a sense with it's millions of drivers On Star is a telecom company unto itself. With a former Telecom CEO at the wheel of GM the telecom potential of On Star will be fully exploited. Get ready for the Icar!
Mr. Shines is a Consultant for Maximillian Bryan & Marcell Technologies Internationale LLC, and he has been published in the October 2009 issue of Baseline magazine an online and print magazine for CIOs, for a link to the article click on
http://www.baselinemag.com/c/a/IT-Management/Ensuring-ITs-Survival-301220. He has also written the book Training Today's Youth for Tomorrow's Technology.